MY WORK

My portfolio showcases a handful of my most recent projects. I have extensive experience with niche markets including travel, diet/health, high-end design, and more. Some of my specific areas of focus and experience including email marketing, SEO/SEM, UX, CX, PPC ad copy, social media marketing, direct mail, full website rewrites, blogging, and product packaging.

SOCIAL CONTENT

SOCIAL MEDIA

I created dynamic short-form Facebook and social media content to promote brand awareness and drive traffic to the company's blog.

INTERSTITIAL WEB PAGE

In the wake of the COVID-19 crisis, I worked closely with design and marketing teams to take a proactive approach and create an interstitial page where guests could view their travel options.

Tasteaholics Blog Post

BLOG POST

I took on a long-term freelance role for a health and wellness company in which I wrote research-heavy blog posts to include valuable keyword-rich content, meta details, and more.

EMAIL BLAST

Working closely with design and product teams, I created weekly email sends for B2B and B2C markets to offer both promotions and product.

PRINT BROCHURE

Working with United Airlines' cruise subsidiary, I wrote a print piece for large-scale release to familiarize their guests with their cruise program and tiers of membership, as well as rewards.

SHORT-FORM AD COPY

We had limited real estate to present car rental partner offers and, as such, had to create a unique layout that would present all pertinent details while also giving room for logos and offers.

WEBSITE REWRITE

I worked with Hire Heroes USA to better brand and maximize their content potential and keyword value. They also requested help rewriting their company mission to increase awareness.

TECHNICAL FACTBOOK

I worked with Clariant International, a Swiss Company to write and edit their company Factbook for widescale web and investor release.

PRODUCT PACKAGING

I worked with BGZbrands to update, copyedit, and translate French materials for their newest product packaging, designed for the retail market and consumer.

UX INITIATIVE

I did a freelance project with a virtual payroll & accounting company in which I worked to completely overhaul and rewrite their self-implementation path. Their goal was to make it more engaging, personable, and human, which we delivered in spades.

 

FEATURED WORK

UNITED AIRLINES IN-FLIGHT VIDEO

Working closely with United Airlines' cruise subsidiary, I wrote a one-minute video to be shown in flight aboard United Airlines. This is the finished production.

 

©2017 BY MELISSA MOORE. PROUDLY CREATED WITH WIX.COM